Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 63 other categories.

2 SmartContext is leading in Food & Drink, Cooking & Recipes, Business & Industry, Religion & Spirituality and 31 other categories.


1 AdOnion is leading in most countries, including India, United States, Turkey, Indonesia and 24 other countries.

2 SmartContext is leading in Poland, United Kingdom, Ukraine, Germany and 14 other countries.