In terms of market share, Adoperator is clearly lagging behind, losing to AdTotal in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 16 other categories.
AdTotal is leading in Sports, Soccer, Computer & Electronics, Career & Education and 16 other categories.
Adoperator is leading in most countries, including Sweden, Germany, United States, Russia and 4 other countries.
AdTotal is leading in Poland and Belarus.