Market Share by Top Websites

1 AdTotal is leading in Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Sports, Soccer, Chats & Forums, News & Media and 17 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 16 other categories.


1 Adoperator is leading in most countries, including Sweden, United Kingdom, France and Finland.

2 AdTotal is leading in Poland and United States.