Market Share by Top Websites

1 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 24 other categories.

2 AdTotal is leading in Sports, Soccer, News & Media, Career & Education and 15 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, United States, Germany, Norway and 4 other countries.

2 AdTotal is leading in Poland, United Kingdom, Ukraine, Spain and one other country.