Market Share by Top Websites

1 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 24 other categories.

2 AdTotal is leading in Sports, Soccer, Career & Education, News & Media and 14 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, United States, Finland, United Kingdom and 6 other countries.

2 AdTotal is leading in Poland, Switzerland, France, Iran and 3 other countries.