Market Share by Top Websites

1 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 35 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 19 other categories.


1 Adoperator is leading in most countries, including Sweden, Poland, Bulgaria, Norway and 6 other countries.

2 is leading in United States, Brazil, Japan, United Kingdom and 5 other countries.