Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, Business & Industry, Internet & Telecom, Computer & Electronics and 27 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Shopping and 19 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Germany, Turkey and 46 other countries.

2 Adoperator is leading in Sweden, Bulgaria, Latvia, Ireland and one other country.