Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Career & Education, Gay, Lesbian, & Bisexual and 23 other categories.

2 Adoperator is leading in People & Society, Business & Industry, Music & Audio, Internet & Telecom and 14 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 38 other countries.

2 Adoperator is leading in Sweden and Finland.