In terms of market share, Adoperator is clearly lagging behind, losing to CONTEXTin in all segments.
CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Health, TV & Video and 21 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 16 other categories.
CONTEXTin is leading in most countries, including United States, India, Turkey, Brazil and 6 other countries.
Adoperator is leading in Sweden, Germany, Russia, Poland and 4 other countries.