Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 25 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Health, Products & Shopping and 23 other categories.

Geography

1 CONTEXTin is leading in most countries, including United States, Spain, South Africa, Mexico and 15 other countries.

2 Adoperator is leading in Sweden, Ukraine, Finland, Albania and 3 other countries.