Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 24 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Health, TV & Video and 21 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Norway and 17 other countries.

2 CONTEXTin is leading in United States, Spain, Brazil, Colombia and 11 other countries.