Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Health, TV & Video and 22 other categories.

2 Adoperator is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 16 other categories.


1 CONTEXTin is leading in most countries, including United States, United Kingdom, Argentina, Spain and 9 other countries.

2 Adoperator is leading in Sweden, Germany, France and Finland.