Market Share by Top Websites

1 DotAndMedia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to DotAndMedia in all segments.

Websites Categories

1 DotAndMedia has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Music & Audio and 29 other categories.

2 Adoperator is leading in People & Society, Business & Industry, Internet & Telecom, Social Sciences and 9 other categories.


1 Adoperator is leading in most countries, including Sweden, United Kingdom, Germany and Finland.

2 DotAndMedia is leading in Italy, Spain and United States.