Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including Adult, Business & Consumer Services, Lifestyle, Science & Education and one other category.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and one other category.

Geography

1 GroupM Server is leading in most countries, including Poland, United States, Germany, France and 17 other countries.

2 Adoperator is leading in Morocco, Sweden, Hungary, Israel and 2 other countries.