Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Shopping and 45 other categories.

2 Adoperator is leading in Social Sciences, Science, Dictionaries & Encyclopedias, Reference and one other category.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Italy, Denmark and 26 other countries.

2 Adoperator is leading in Sweden, Albania, Turkey and Japan.