In terms of market share, Adoperator is clearly lagging behind, losing to Hexagram in all segments.
Adoperator has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 8 other categories.
Hexagram is leading in News & Media and Adult.
Adoperator is leading in most countries, including Sweden, Albania, Spain, Singapore and 3 other countries.
Hexagram is leading in United States, India, Canada and United Kingdom.