Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 40 other categories.

2 Adoperator is leading in Music & Audio, Science, Social Sciences, Shopping and 8 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 25 other countries.

2 Adoperator is leading in Sweden and New Zealand.