In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 16 other categories.
Adoperator is leading in Business & Industry, Internet & Telecom, Tourism, Chats & Forums and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 10 other countries.
Adoperator is leading in Sweden, Italy, Niue, Poland and 2 other countries.