In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 41 other categories.
Adoperator is leading in People & Society, Music & Audio, Shopping, Social Sciences and 11 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 18 other countries.
Adoperator is leading in Sweden, Germany, Norway, China and 4 other countries.