Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 41 other categories.

2 Adoperator is leading in People & Society, Music & Audio, Shopping, Social Sciences and 11 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 18 other countries.

2 Adoperator is leading in Sweden, Germany, Norway, China and 4 other countries.