In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Adoperator is leading in Music & Audio, Science, Social Sciences, Shopping and 11 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 43 other countries.
Adoperator is leading in Sweden, Finland, Norway, Denmark and 4 other countries.