In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Business & Industry and 40 other categories.
Adoperator is leading in Music & Audio, Shopping, Social Sciences, Science and 10 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, France and 28 other countries.
Adoperator is leading in Sweden, Norway, Netherlands, Luxembourg and one other country.