Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.

2 Adoperator is leading in Music & Audio, Science, Social Sciences, Shopping and 11 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 43 other countries.

2 Adoperator is leading in Sweden, Finland, Norway, Denmark and 4 other countries.