In terms of market share, Adoperator is clearly lagging behind, losing to Lucid Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 18 other categories.
Lucid Media is leading in Energy, Health and Products & Shopping.
Adoperator is leading in most countries, including Sweden, Czech Republic, Finland, Germany and one other country.
Lucid Media is leading in United States.