Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.

2 Lucid Media is leading in Products & Shopping, Health and Energy.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, Germany, Australia and 4 other countries.

2 Lucid Media is leading in United States.