In terms of market share, Adoperator is clearly lagging behind, losing to Matchbin in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 30 other categories.
Matchbin is leading in Beauty & Fitness, Pets & Animals, Pets, Coupons and one other category.
Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Norway and 25 other countries.
Matchbin is leading in Russia.