In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 28 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, China and 5 other countries.
Adoperator is leading in Sweden, Italy, Japan, Germany and 3 other countries.