Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 17 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 6 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, Jersey, Hong Kong and 10 other countries.

2 Adoperator is leading in Sweden, Czech Republic, Finland and Germany.