In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 28 other categories.
Merchenta is leading in Shopping, Health, Clothing, Products & Shopping and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, India and 4 other countries.
Merchenta is leading in United Kingdom, United States, France, India and 4 other countries.