Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 28 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Clothing, Health and 10 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Netherlands, Slovakia, Poland and 8 other countries.

2 Merchenta is leading in United Kingdom, United States, Malaysia, Australia and 7 other countries.