In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 28 other categories.
Merchenta is leading in Shopping, Clothing, Health, Home & Garden and 9 other categories.
Adoperator is leading in most countries, including Sweden, Denmark, Turkey, Russia and 5 other countries.
Merchenta is leading in United Kingdom, United States, France, Malaysia and 4 other countries.