In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Publications, Autos & Vehicles and 7 other categories.
Adoperator is leading in People & Society, Science, Social Sciences, Arts & Entertainment and 5 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, India and 3 other countries.
Adoperator is leading in Sweden, Japan, Norway, Turkey and one other country.