In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 28 other categories.
Merchenta is leading in Shopping, Health, Clothing, Financial Management and 9 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Norway, Czech Republic and 21 other countries.
Merchenta is leading in United Kingdom, United States, Brazil and Malaysia.