In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Science and 9 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 7 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Viet Nam and 5 other countries.
Adoperator is leading in Sweden, Germany, Niue and Portugal.