In terms of market share, Adoperator is clearly lagging behind, losing to Merchenta in all segments.
Adoperator has better usage coverage in more websites categories. Including Social Sciences, Science, People & Society, Business & Industry and 6 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Australia and 2 other countries.
Adoperator is leading in Sweden, Spain and China.