In terms of market share, Adoperator is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
Adoperator is leading in People & Society, Music & Audio, Science, Social Sciences and 11 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 31 other countries.
Adoperator is leading in Sweden, Poland, Bulgaria, Norway and 3 other countries.