In terms of market share, Adoperator is clearly lagging behind, losing to Mindset Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 32 other categories.
Mindset Media is leading in Consumer Electronics and Engineering & Technology.
Adoperator is leading in most countries, including Sweden, Germany, France, Russia and 7 other countries.
Mindset Media is leading in United States, Argentina and Denmark.