In terms of market share, Adoperator is clearly lagging behind, losing to Mindset Media in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.
Mindset Media is leading in Travel, Consumer Electronics, Engineering & Technology, Software and 3 other categories.
Adoperator is leading in most countries, including Sweden, United Kingdom, Germany, France and one other country.
Mindset Media is leading in United States and Argentina.