In terms of market share, Adoperator is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 56 other categories.
Adoperator is leading in Social Sciences, Adult, Dictionaries & Encyclopedias and Reference.
MSN Ads is leading in most countries, including United States, United Kingdom, India, Russia and 32 other countries.
Adoperator is leading in Sweden, Albania, Turkey and Norway.