In terms of market share, Adoperator is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 56 other categories.
Adoperator is leading in Social Sciences, Dictionaries & Encyclopedias, Reference and Adult.
MSN Ads is leading in most countries, including United States, Russia, Brazil, United Kingdom and 30 other countries.
Adoperator is leading in Sweden and Spain.