In terms of market share, Adoperator is clearly lagging behind, losing to Newtention in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 20 other categories.
Newtention is leading in Business & Industry, News & Media, Travel, Clothing and 10 other categories.
Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Norway and 17 other countries.
Newtention is leading in Germany, France, Austria, Timor-leste and 9 other countries.