In terms of market share, Adoperator is clearly lagging behind, losing to Newtention in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 20 other categories.
Newtention is leading in Business & Industry, Travel, Computer & Electronics, News & Media and 11 other categories.
Newtention is leading in most countries, including Germany, France, Russia, Brazil and 7 other countries.
Adoperator is leading in Sweden, Italy and Japan.