In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, News & Media, Travel, Sports and 16 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 13 other categories.
Adoperator is leading in most countries, including Sweden, Germany, Czech Republic, Finland and 4 other countries.
Open AdExchange is leading in Denmark, Italy and Guatemala.