Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 13 other categories.

2 Adoperator is leading in People & Society, Tourism, Adult, Chats & Forums and 2 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Italy, Niue, Poland and 3 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway and Slovakia.