In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Career & Education and 18 other categories.
Adoperator is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 13 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Germany, Australia and 6 other countries.
Open AdExchange is leading in Denmark, Norway and United Kingdom.