In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Tourism, Travel and 11 other categories.
Adoperator is leading in Arts & Entertainment, Music & Audio, People & Society, Adult and 5 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Germany, Indonesia and 5 other countries.
Open AdExchange is leading in Denmark, Norway, Latvia and Guatemala.