Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 14 other categories.

2 Open AdExchange is leading in Business & Industry, News & Media, Travel, Sports and 14 other categories.


1 Adoperator is leading in most countries, including Sweden, Czech Republic, Finland and Germany.

2 Open AdExchange is leading in Denmark, United States and Australia.