Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 22 other categories.

2 Open AdExchange is leading in Business & Industry, Travel, News & Media, Newspapers and 17 other categories.


1 Adoperator is leading in most countries, including Sweden, United States, United Kingdom, Turkey and 7 other countries.

2 Open AdExchange is leading in Denmark, Norway, Ireland, India and one other country.