Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 23 other categories.

2 Open AdExchange is leading in Business & Industry, Travel, News & Media, Newspapers and 18 other categories.


1 Adoperator is leading in most countries, including Sweden, United States, Finland, Thailand and 7 other countries.

2 Open AdExchange is leading in Denmark, Germany, Peru, Netherlands and one other country.