In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 23 other categories.
Open AdExchange is leading in Business & Industry, Travel, News & Media, Law & Government and 17 other categories.
Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Czech Republic and 23 other countries.
Open AdExchange is leading in Denmark, Guatemala, Indonesia and Russia.