Market Share by Top Websites

2 In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 23 other categories.

2 Open AdExchange is leading in Business & Industry, Travel, News & Media, Law & Government and 17 other categories.

Geography

1 Adoperator is leading in most countries, including Sweden, Finland, United Kingdom, Czech Republic and 23 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Indonesia and Russia.