In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 23 other categories.
Open AdExchange is leading in Business & Industry, Travel, News & Media, Newspapers and 17 other categories.
Adoperator is leading in most countries, including Sweden, United States, Poland, Bulgaria and 10 other countries.
Open AdExchange is leading in Denmark, United Kingdom, Ukraine, Romania and one other country.