In terms of market share, Adoperator is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 13 other categories.
Adoperator is leading in People & Society, Tourism, Adult, Chats & Forums and 2 other categories.
Adoperator is leading in most countries, including Sweden, Italy, Niue, Poland and 3 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway and Slovakia.