Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 105 other categories.

2 Adoperator is leading in Social Sciences, Science, Humor, Chats & Forums and 5 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 44 other countries.

2 Adoperator is leading in Sweden, Finland, Czech Republic, New Zealand and one other country.