In terms of market share, Adoperator is clearly lagging behind, losing to Rovion in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 17 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Travel and 16 other categories.
Adoperator is leading in most countries, including Sweden, Finland, Germany, Singapore and 3 other countries.
Rovion is leading in United States, Canada, United Kingdom, Philippines and one other country.