Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 75 other categories.

2 Adoperator is leading in People & Society, Movies, Beverages and Cycling & Biking.

Geography

1 Sanoma is leading in most countries, including Finland, Romania, Denmark, Norway and 38 other countries.

2 Adoperator is leading in Slovakia.