Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 57 other categories.

2 Adoperator is leading in People & Society, Humor, Dictionaries & Encyclopedias, Reference and 2 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 23 other countries.

2 Adoperator is leading in Viet Nam, New Zealand and Czech Republic.