Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adoperator is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 72 other categories.

2 Adoperator is leading in Social Sciences, Science, Real Estate, Dictionaries & Encyclopedias and 4 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, United States, Germany and 21 other countries.

2 Adoperator is leading in Sweden, Albania, Slovakia, Norway and one other country.