Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adoperator is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 16 other categories.

2 Adoperator hasn't got a lead over Specific Media in any websites category.


1 Specific Media is leading in most countries, including United States, Spain, United Kingdom, Portugal and 40 other countries.

2 Adoperator is leading in Morocco, Sweden and Turkey.