In terms of market share, Adoperator is clearly lagging behind, losing to Traffiq in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 19 other categories.
Traffiq is leading in Computer & Electronics, Sports, Visual Arts & Design, Autos & Vehicles and one other category.
Adoperator is leading in most countries, including Sweden, Finland, France, Germany and one other country.
Traffiq is leading in United States, Japan and Brazil.