In terms of market share, Adoperator is clearly lagging behind, losing to Traffiq in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 31 other categories.
Traffiq is leading in Visual Arts & Design, Sports, Health, Car Buying and one other category.
Adoperator is leading in most countries, including Sweden, Germany, Japan, Norway and 7 other countries.
Traffiq is leading in United States.