In terms of market share, Adoperator is clearly lagging behind, losing to Traffiq in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 31 other categories.
Traffiq is leading in Health, Sports, Visual Arts & Design, Autos & Vehicles and one other category.
Adoperator is leading in most countries, including Sweden, United States, Finland, United Kingdom and 8 other countries.
Traffiq is leading in Japan.