In terms of market share, Adoperator is clearly lagging behind, losing to Traffiq in all segments.
Adoperator has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 18 other categories.
Traffiq is leading in Computer & Electronics, Visual Arts & Design and Sports.
Adoperator is leading in most countries, including Sweden, Czech Republic, Finland, Germany and one other country.
Traffiq is leading in United States, Brazil and Japan.