Market Share by Top Websites

1 AdOpt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TRUSTe Notice is clearly lagging behind, losing to AdOpt in all segments.

Websites Categories

1 AdOpt has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Law & Government, Science & Education and 20 other categories.

2 TRUSTe Notice hasn't got a lead over AdOpt in any websites category.


1 AdOpt is leading in most countries, including Brazil, Portugal, United States, Japan and 48 other countries.

2 TRUSTe Notice is leading in Czech Republic, Moldova and Switzerland.