In terms of market share, Adorika is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Health, Education and 17 other categories.
Adorika is leading in Arts & Entertainment, People & Society, Computer & Electronics, Movies and 13 other categories.
Adorika is leading in most countries, including Brazil, United States, India, Indonesia and 21 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Ukraine and Germany.