In terms of market share, Adorika is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Career & Education, Health and 20 other categories.
Adorika is leading in People & Society, Arts & Entertainment, Games, Movies and 16 other categories.
Adorika is leading in most countries, including Brazil, United States, India, Indonesia and 23 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Poland and one other country.