Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 153 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 13 other categories.

Geography

1 DataXu is leading in most countries, including United States, Great Britain, Spain, Brazil and 87 other countries.

2 Adorika is leading in India, Israel, Singapore, Portugal and 20 other countries.