Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Music & Audio and 140 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 12 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 77 other countries.

2 Adorika is leading in Kenya, Portugal, Egypt, Myanmar and 2 other countries.