Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Games and 40 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 28 other countries.

2 Adorika is leading in Brazil, Indonesia, India, Greece and 15 other countries.