Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 41 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 Adorika is leading in Brazil, Indonesia, India, Philippines and 14 other countries.