Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 65 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 28 other categories.

Geography

1 Adorika is leading in most countries, including Brazil, India, United Kingdom, France and 46 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 25 other countries.