Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Internet & Telecom and 130 other categories.

2 Adorika is leading in Arts & Entertainment, TV & Video, Games, Computer & Electronics and 13 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 78 other countries.

2 Adorika is leading in Indonesia, United Arab Emirates, Uganda, Thailand and 5 other countries.