Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 137 other categories.

2 Adorika is leading in Arts & Entertainment, TV & Video, Games, Computer & Electronics and 12 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 72 other countries.

2 Adorika is leading in Brazil, India, Canada, Israel and 26 other countries.