Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Music & Audio, Career & Education and 81 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 19 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 49 other countries.

2 Adorika is leading in Brazil, India, Russia, Kenya and 8 other countries.