Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Internet & Telecom, Shopping and 114 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 16 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 58 other countries.

2 Adorika is leading in Brazil, Indonesia, India, Kenya and 6 other countries.