Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 108 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 13 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Brazil and 72 other countries.

2 Adorika is leading in Malaysia, Kenya, Mongolia and Bangladesh.