2
In terms of market share, Adorika is clearly lagging behind, losing to Kitara Media in all segments.
1
Adorika has better usage coverage in more websites categories. Including Computers Electronics & Technology and Arts & Entertainment.
2
Kitara Media hasn't got a lead over Adorika in any websites category.
1
Adorika is leading in most countries, including United States, Brazil, Japan and Philippines.
2
Kitara Media is leading in Vietnam.