In terms of market share, Adorika is clearly lagging behind, losing to Kitara Media in all segments.
Adorika has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Games, Computer & Electronics and 16 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Photography and 7 other categories.
Adorika is leading in most countries, including Brazil, India, Indonesia, Spain and 18 other countries.
Kitara Media is leading in Canada, United Kingdom, Germany, Latvia and 4 other countries.