Market Share by Top Websites

1 Adorika is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adorika in all segments.

Websites Categories

1 Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Games and 36 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Business & Industry, Travel and 22 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Spain, Japan and 17 other countries.

2 Kitara Media is leading in United States, Canada, Spain, Japan and 17 other countries.