Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Games, TV & Video and 15 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Photography and 7 other categories.

Geography

1 Adorika is leading in most countries, including Brazil, India, Indonesia, Spain and 21 other countries.

2 Kitara Media is leading in United States, Canada, Argentina, Sweden and 11 other countries.