Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 93 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 23 other categories.

Geography

1 Adorika is leading in most countries, including Brazil, Great Britain, India, Israel and 47 other countries.

2 PointRoll is leading in United States, Canada, Netherlands, Russia and 25 other countries.