Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 86 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 18 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 33 other countries.

2 Adorika is leading in Brazil, Indonesia, France, Italy and 9 other countries.