In terms of market share, Adorika is clearly lagging behind, losing to Total Media in all segments.
Adorika has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 17 other categories.
Total Media is leading in Business & Industry, Religion & Spirituality, Education, Career & Education and 15 other categories.
Adorika is leading in most countries, including Brazil, United States, India, Indonesia and 16 other countries.
Total Media is leading in Israel, Japan, Finland and Colombia.