Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adorika is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, Shopping and 70 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 24 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 22 other countries.

2 Adorika is leading in Brazil, Russia, Indonesia, Spain and 10 other countries.