Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adorika is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Sports and 114 other categories.

2 Adorika is leading in Arts & Entertainment, People & Society, TV & Video, Games and 17 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Italy and 45 other countries.

2 Adorika is leading in India, Indonesia, Malaysia, Kenya and 5 other countries.