Market Share by Top Websites

1 Amplitude is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Amplitude in all segments.

Websites Categories

1 Amplitude has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 18 other categories.

2 AdPlan is leading in Adult, Books & Literature and Gambling.


1 Amplitude is leading in most countries, including United States, Russia, United Kingdom, Brazil and 143 other countries.

2 AdPlan is leading in Japan, Vanuatu and Papua New Guinea.