Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BelStat is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 BelStat has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Adult and 140 other categories.

2 AdPlan is leading in Career & Education, Real Estate, Education, Web Hosting and 42 other categories.


1 BelStat is leading in most countries, including Belgium, Netherlands, Germany, United States and 71 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Tuvalu and 21 other countries.