Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brightfunnel is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 18 other categories.

2 Brightfunnel is leading in Computers Electronics & Technology.


1 Brightfunnel is leading in most countries, including United States, Canada, India, Germany and 28 other countries.

2 AdPlan is leading in Japan, Taiwan, Philippines, Albania and 6 other countries.