Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Content Insights is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.

2 Content Insights is leading in News & Media, Newspapers, Domain Names & Register, Climbing and 4 other categories.


1 Content Insights is leading in most countries, including Serbia, Russia, Croatia, Argentina and 26 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 25 other countries.