Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Content Insights is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 125 other categories.

2 Content Insights is leading in News & Media, Newspapers, Soccer, Cooking & Recipes and 5 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 25 other countries.

2 Content Insights is leading in Russia, Croatia, Serbia, Argentina and 24 other countries.