Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 121 other categories.

2 Decibel Insight is leading in Business Services, Online Marketing, Law, Car Buying and 17 other categories.

Geography

1 Decibel Insight is leading in most countries, including United Kingdom, United States, Australia, Brazil and 41 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 13 other countries.