Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 120 other categories.

2 Decibel Insight is leading in Business Services, Law, Car Buying, Energy and 19 other categories.

Geography

1 Decibel Insight is leading in most countries, including United States, United Kingdom, France, Germany and 42 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, Russia and 13 other countries.