Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 122 other categories.

2 Decibel Insight is leading in Business Services, Online Marketing, Car Buying, Law and 16 other categories.

Geography

1 Decibel Insight is leading in most countries, including United States, United Kingdom, India, Australia and 45 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 8 other countries.