Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Adult, Lifestyle, Science & Education, Business & Consumer Services and 17 other categories.

2 Decibel Insight is leading in Finance, Home & Garden and Law & Government.


1 Decibel Insight is leading in most countries, including United States, United Kingdom, Canada, Australia and 47 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Thailand and 12 other countries.