Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 125 other categories.

2 Decibel Insight is leading in Software, Business Services, Law, Car Buying and 22 other categories.

Geography

1 Decibel Insight is leading in most countries, including United Kingdom, United States, Czech Republic, Germany and 36 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 29 other countries.