Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 117 other categories.

2 Decibel Insight is leading in Business Services, Online Marketing, Home & Garden, Law and 15 other categories.

Geography

1 Decibel Insight is leading in most countries, including United Kingdom, United States, India, Germany and 40 other countries.

2 AdPlan is leading in Japan, Taiwan, Ireland, Canada and 7 other countries.