Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Dynatrace is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 111 other categories.

2 Dynatrace is leading in Autos & Vehicles, Clothing, Makes & Models, Automotive Industry and 16 other categories.


1 Dynatrace is leading in most countries, including United States, Brazil, United Kingdom, Australia and 85 other countries.

2 AdPlan is leading in Japan, Taiwan, China, South Korea and 6 other countries.