Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Dynatrace is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 137 other categories.

2 Dynatrace is leading in Football, Makes & Models, Classifieds, Aerospace & Defence and 6 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, Tuvalu, China and 37 other countries.

2 Dynatrace is leading in United States, Brazil, Italy, Australia and 20 other countries.