Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Dynatrace is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 119 other categories.

2 Dynatrace is leading in Autos & Vehicles, Clothing, Football, Makes & Models and 12 other categories.


1 Dynatrace is leading in most countries, including United States, Brazil, United Kingdom, Italy and 53 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Hong Kong and 10 other countries.