Market Share by Top Websites

1 is leading in The Entire Web.

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, Internet & Telecom and 181 other categories.

2 AdPlan is leading in Adult, Financial Management, Associations, Biotechnology & Pharmaceuticals and 9 other categories.


1 is leading in most countries, including United States, United Kingdom, Australia, Brazil and 119 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, Greenland and one other country.