Market Share by Top Websites

1 is leading in The Entire Web.

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, Internet & Telecom and 184 other categories.

2 AdPlan is leading in Associations, Biotechnology & Pharmaceuticals, Accounting, Airlines & Airports and 7 other categories.


1 is leading in most countries, including United States, United Kingdom, Australia, Canada and 129 other countries.

2 AdPlan is leading in Japan and Taiwan.