Market Share by Top Websites

1 is leading in The Entire Web.

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Business & Consumer Services, Health and 14 other categories.

2 AdPlan is leading in Adult, Lifestyle, Travel & Tourism, E-commerce & Shopping and one other category.


1 is leading in most countries, including United States, United Kingdom, France, Brazil and 130 other countries.

2 AdPlan is leading in Japan and Taiwan.