AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 136 other categories.
AdPlan is leading in Business & Industry, Career & Education, Marketing & Advertising, Travel and 38 other categories.
GoingUp is leading in most countries, including United States, Indonesia, India, United Kingdom and 99 other countries.
AdPlan is leading in Japan, Taiwan and Korea Republic.