AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 137 other categories.
AdPlan is leading in Business & Industry, Career & Education, Travel, Marketing & Advertising and 35 other categories.
GoingUp is leading in most countries, including United States, Indonesia, India, United Kingdom and 88 other countries.
AdPlan is leading in Japan, Taiwan, China and Iceland.