Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoingUp is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 129 other categories.

2 AdPlan is leading in Business & Industry, Career & Education, Marketing & Advertising, Travel and 31 other categories.


1 GoingUp is leading in most countries, including United States, Indonesia, India, Brazil and 90 other countries.

2 AdPlan is leading in Japan, Taiwan and New Zealand.