AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 135 other categories.
AdPlan is leading in Business & Industry, Career & Education, Travel, Marketing & Advertising and 39 other categories.
GoingUp is leading in most countries, including United States, Indonesia, India, Russia and 90 other countries.
AdPlan is leading in Japan, Taiwan, Hong Kong, Korea Republic and 3 other countries.