Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoingUp is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 123 other categories.

2 AdPlan is leading in Business & Industry, Career & Education, Travel, Marketing & Advertising and 39 other categories.


1 GoingUp is leading in most countries, including United States, Indonesia, India, Germany and 74 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, New Zealand and 2 other countries.