Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GoingUp is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 95 other categories.

2 GoingUp is leading in People & Society, Computer & Electronics, Software, Religion & Spirituality and 40 other categories.


1 GoingUp is leading in most countries, including United States, Indonesia, India, Russia and 77 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Vietnam and 6 other countries.