AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
GoingUp has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 126 other categories.
AdPlan is leading in Business & Industry, Career & Education, Travel, Marketing & Advertising and 40 other categories.
GoingUp is leading in most countries, including United States, Indonesia, India, United Kingdom and 91 other countries.
AdPlan is leading in Japan, Taiwan and Ireland.