Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hariken is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 20 other categories.

2 Hariken is leading in Shopping.

Geography

1 AdPlan is leading in most countries, including Japan, United States, Taiwan, China and 29 other countries.

2 Hariken is leading in Brazil, Portugal, Russia, Spain and 7 other countries.