Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hariken is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Career & Education, Travel and 110 other categories.

2 Hariken is leading in Shopping, Clothing, Sports, Cycling & Biking and 14 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 36 other countries.

2 Hariken is leading in Brazil, Portugal, Bosnia and Herzegovina, Romania and one other country.