Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Health, Music & Audio and 94 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 69 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, United Kingdom, Australia, Germany and 72 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 17 other countries.