Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 104 other categories.

2 HitSniffer is leading in Religion & Spirituality, Construction & Maintenance, Photography, Business Services and 28 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, Australia, United Kingdom, Canada and 54 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Viet Nam and 12 other countries.