Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Health, Music & Audio and 96 other categories.

2 AdPlan is leading in Business & Industry, Arts & Entertainment, Shopping, Career & Education and 71 other categories.


1 HitSniffer is leading in most countries, including United States, United Kingdom, Australia, Russia and 75 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, China and 2 other countries.