Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Health and 95 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Career & Education, Travel and 63 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, Australia, United Kingdom, India and 69 other countries.

2 AdPlan is leading in Japan, Taiwan, Ireland, Hong Kong and 3 other countries.