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IBM Customer Experience Analytics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, AdPlan is clearly lagging behind, losing to IBM Customer Experience Analytics in all segments.
1
IBM Customer Experience Analytics has better usage coverage in more websites categories. Including Finance, Lifestyle, Computers Electronics & Technology, E-commerce & Shopping and 9 other categories.
2
AdPlan is leading in Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 6 other categories.
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IBM Customer Experience Analytics is leading in most countries, including United States, United Kingdom, China, India and 61 other countries.
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AdPlan is leading in Japan, Indonesia, Algeria, Cameroon and 3 other countries.