Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InsightExpress is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 126 other categories.

2 InsightExpress is leading in People & Society, Fashion & Modeling, Cooking & Recipes, Nutrition and 17 other categories.

Geography

1 InsightExpress is leading in most countries, including United States, Australia, China, United Kingdom and 27 other countries.

2 AdPlan is leading in Japan, Taiwan, Hong Kong, Korea Republic and 15 other countries.