Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InsightExpress is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 121 other categories.

2 InsightExpress is leading in Cooking & Recipes, Science, Insurance, Automotive News and 6 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Viet Nam and 25 other countries.

2 InsightExpress is leading in United States, Australia, United Kingdom, Russia and 21 other countries.