Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InsightExpress is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 129 other categories.

2 InsightExpress is leading in Cooking & Recipes, Fashion & Modeling, Coupons, Nutrition and 15 other categories.

Geography

1 InsightExpress is leading in most countries, including United States, China, United Kingdom, Russia and 33 other countries.

2 AdPlan is leading in Japan, Taiwan, Thailand, Viet Nam and 10 other countries.