Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InsightExpress is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 126 other categories.

2 InsightExpress is leading in Cooking & Recipes, Fashion & Modeling, Celebrities & Entertainment News, Nutrition and 19 other categories.


1 InsightExpress is leading in most countries, including United States, China, Russia, India and 35 other countries.

2 AdPlan is leading in Japan, Taiwan, Thailand, United Kingdom and 4 other countries.