Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InsightExpress is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 115 other categories.

2 InsightExpress is leading in People & Society, Fashion & Modeling, Cooking & Recipes, Home & Garden and 19 other categories.


1 InsightExpress is leading in most countries, including United States, China, Canada, Russia and 36 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Viet Nam and 9 other countries.