Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 173 other categories.

2 AdPlan is leading in Marketing & Advertising, Adult, Animation & Comics, Biotechnology & Pharmaceuticals and 10 other categories.


1 Kenshoo is leading in most countries, including United States, Canada, United Kingdom, Brazil and 132 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, Mozambique and one other country.