Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kenshoo is still behind AdPlan in all market share segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 127 other categories.

2 AdPlan is leading in Arts & Entertainment, Career & Education, Adult, Education and 43 other categories.


1 Kenshoo is leading in most countries, including United States, United Kingdom, Brazil, Germany and 94 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, Macao and one other country.