Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites and The Entire Web.

2 Kenshoo is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 145 other categories.

2 AdPlan is leading in Career & Education, Adult, Marketing & Advertising, Education and 32 other categories.


1 Kenshoo is leading in most countries, including United States, United Kingdom, Brazil, Germany and 107 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, Moldova and 2 other countries.