Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Meetrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 100 other categories.

2 Meetrics is leading in News & Media, Sports, Music & Audio, Computer & Electronics and 35 other categories.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 28 other countries.

2 Meetrics is leading in Germany, Poland, Austria, Sweden and 26 other countries.