Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Meetrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 15 other categories.

2 Meetrics is leading in News & Media, Food & Drink, People & Society, Games and 2 other categories.


1 Meetrics is leading in most countries, including Germany, United States, Poland, Austria and 25 other countries.

2 AdPlan is leading in Japan, Taiwan, China, South Korea and 24 other countries.