Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OneStat is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 OneStat has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Business & Industry, People & Society and 111 other categories.

2 AdPlan is leading in Career & Education, Adult, Marketing & Advertising, Education and 53 other categories.


1 OneStat is leading in most countries, including Netherlands, United States, Belgium, United Kingdom and 100 other countries.

2 AdPlan is leading in Japan, Taiwan, Viet Nam, China and 4 other countries.