Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 124 other categories.

2 Optimost is leading in Insurance, Car Rentals, Office Products, Flowers and 4 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Vietnam and 24 other countries.

2 Optimost is leading in United States, United Kingdom, Spain, France and 19 other countries.