Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimost is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 129 other categories.

2 Optimost is leading in Insurance, Online Marketing, Car Rentals, Basketball and 8 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Turkey, Canada and 21 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Singapore and 12 other countries.