Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OrangeSoda is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 15 other categories.

2 OrangeSoda is leading in Health, Food & Drink, Pets & Animals, Law & Government and one other category.


1 OrangeSoda is leading in most countries, including United States, India, Canada, Russia and 28 other countries.

2 AdPlan is leading in Japan, Taiwan, China, South Korea and 20 other countries.